March 2, 2010


I am a Senior Vice President and digital strategist in Fleishman-Hillard’s DC office. I lead a team of talented people who specialize in search engine optimization (SEO), paid search (PPC), social media optimization (SMO), reporting and analytics. As a consultant, my goal is to improve clients’ online visibility in search engines and on social media sites in an effort to increase traffic and brand awareness. In addition to my day job, I am an Adjunct Professor at Georgetown University teaching a graduate-level class Online Visibility: Search Engine Optimization.

I started out as psychotherapist and was affiliated with a group private practice in Washington, DC. That provided me with a solid understanding of human behavior, which I have threaded through my search career. Essentially, how people think is how they search. Applying these insights to search is what I call the “psychology of search.” As keyword research is the foundation of SEO, this has proved fundamental in my success.

I have an MA in Mental Health Counseling from George Washington University and an MBA from the University of Maryland.

If you’d like to stay in touch, you can follow me on Twitter @CherylHaas