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How Search Works - The Story – Inside Search – Google

The Logic Breathing Life into Oreo's New Branding - Grant McCracken - Harvard Business Review

There's a second metaphor we could use. I like to think of branding as breathing. It is taking in cultural meanings and giving them off. Inhale, exhale — but in this case the stuff of respiration is not air but culture. Culture in, culture out. (There's no point of joining a conversation unless you've got something to say.)

Report: Google Search Will Generate $5 Billion From Tablets - Digits - WSJ

Vision Statement: How People Really Use Mobile - Harvard Business Review

The SEO of Responsive Web Design